a Road Map for Advertising Your Vacancy?
A vacancy advertisement is often a Candidate’s first introduction to your business so be mindful that it reflects your business’ brand. It is important to remember that in today’s market the Candidate has opportunity options and one of the factors that will influence their decision to consider joining a company is assessing whether your company’s brand reflects what they are looking for in an employee.
The vocabulary you use in your description will influence the quality and gender of your applicants. It is important to ensure it is inclusive so as to offer you a diverse talent pool. One unwisely chosen word can be the difference to attracting the perfect applicant so replace gender-coded words with simple alternatives and avoid jargon as this is one of the biggest barriers to attracting suitable applicants.
Finally, be succinct. Capture the attention of your candidate as quickly as possible. Being too wordy puts you at risk of “boring” your ideal candidate.
1. Position Title - The title of the position needs to speak to the candidate immediately. There is currently a trend to come up with creative titles such as 2ic to the Boss. These titles although fun do not give a candidate an instant understanding of the position and they create confusion often causing a candidate to dismiss the position.
2. Job Brief - Your description should start with an introduction to your company, the location of the vacancy and it should touch on your company culture. It should also provide a brief of the position and the expectations of the role.
We are a real estate office based in Penrose and we’re looking for a fulltime Office Manager to join our small, fun loving team. You will be responsible for our customer experiences and help our agents with their property marketing campaigns.
3. Responsibilities and Activities - Identify the core responsibilities of the position, the reporting channels and describe a typical day/week. This information will help the candidate determine if they are suitably qualified for the position and assess the suitability of the position for them. It will also enable them to sufficiently understand the impact of the position within the company.
As our very important front-line person you will greet visitors to our office and manage incoming calls, directing them to agents and other staff members as required. On Monday mornings you will be operating sole charge as the agents and manager “caravan” to view new listings. Throughout the week you will assist the agents with uploading their properties onto our website and prepare the marketing material including liaising with our print supplier. On Thursdays you will prepare and finalise newspaper advertising of our properties and their Open Homes.
4. Hard and Soft Skills - Identify the essential hard and soft Skills required for the position. This should not include the “nice-to-have” skills as you risk alienating candidates who interpret these as prerequisites. Hard skills include academic achievements and certifications and previous job experience. Soft skills refer to personality traits such as strong verbal communication.
You will need a good knowledge of MS Office but all other training will be provided. The ideal candidate will be helpful, happy and willing to muck in.
5. Career Opportunities - Highlight career advancement opportunities and opportunities for the candidate to up-skill. Recent research shows that nearly 60% of Candidates accepted positions based on career path opportunities.
For the right candidate this position can evolve into a PA role to one of our Real Estate teams.
6. Remuneration and Benefits - Publish income and highlight any special benefits that make you stand out from the crowd.
$50k pa + 5 weeks paid annual leave.
7. Call to Action - Tell your candidate what to do now if they are interested in the position.
Please forward your resume to Anne Marsh firstname.lastname@example.org today.
Applications close November 9th 2018.